Project: About a year after an employee recognition program kicked off, the client was still experiencing low participation rates. After identifying the issue, I worked on a new marketing campaign to raise awareness about the program and increase participation rates. I designed a poster, flyer, email and personalized statement for the client to distribute throughout its 3 locations.
Timeline: I spent a couple of hours finding images and designing the campaign. This was completed in the summer of 2011.
Results: Participation rates rose as employees started to understand what they had to do to earn points and earn recognition awards. The log in rates increased by 50% and I was able to increase the number of orders placed by 60%.
Project: A client renewed their safety award program for another year and asked me to design a letter-sized document that would contain account information, program criteria and an order form.
Timeline: I designed the layout for this statement in about an hour and looked at the client’s website to keep the branding consistent. This was designed in the summer of 2012.
Results: The document was approved by the client and distributed to each employee every quarter in 2012.
Project: While on a conference call with a client who was renewing their wellness program for another year, we brainstormed on some ways to get people excited about the new and improved program. I was asked if I could create an image to fit on their employee intranet home page.
Timeline: I worked on the home page image for about half an hour and sent it to the client for approval in the spring of 2013.
Results: The client approved the image and posted it to the home page. All additional supplements I designed for the client featured the same yellow background and helped familiarize employees with the program. The new program criteria allowed us to increase the budget from $50/employee/year to $150/employee/year.
Project: A client decided to change from one type of recognition package to another and needed a new design. They wanted the recognition package to include a booklet and greeting card that would be complementary to their logo and branding.
Timeline: Once I received the logo from the client, I sent the proofs for the booklet and greeting card one hour later. This was designed in the fall of 2011.
Results: The client approved the artwork and I was able to ship their 2011 order.
Promotional Email 1
Project: Many of my clients with peer recognition programs had great participation rates initially after the program was kicked off, but would slow down after just a couple of months. I decided to start creating a monthly flyer that could also double as an email. I needed the flyer/email to be fairly generic so it could be used for all of my clients with this type of program.
Timeline: This became an ongoing project in 2011 and continued since then.
Results: I was able to consistently remind participants about the program which resulted in greater participation and additional budget spent by my clients.
Promotional Email 2
Project: Once I started sending out approval requests to my clients with peer recognition programs (see above project), I started getting special requests for certain themes. One of my clients asked for a flyer that would incorporate items that could be used for summer activities.
Timeline: I designed this flyer in the spring of 2012.
Results: My client was very happy with the end result and I ended up using the same design for several other clients to help promote the program and increase sales.