Paid Advertising Landing Pages
Clabber Girl Landing Pages
Project: In 2016, Clabber Girl came out with a new product that needed to be heavily promoted in order to gain market share. This landing page is where we directed all Google ads, mailers and email blasts asking people to request a free sample.
Results: On page statistics were tracked for the summer months of 2016, with minor A/B testing on copy, image and button placement. Conversions increased to 5% across the board, helping make the product the most successful product launch in 10 years.
Awards Network Landing Pages
Project: In 2014, I was asked to re-design the paid landing pages of a website. Landing pages are the pages you visit after clicking on a paid web advertisement. I changed the layout of the pages, re-designed the buttons and form, re-wrote the on page copy, changed the page titles, subtitles and form headers and designed new testimonial images and on-page explanation images.
Timeline: Project was assigned in late January 2014 and the pages were live by mid-February 2014.
Results: The new landing pages increased conversions over the old versions by 1%, from 3.41% to 4.27%. Quality leads increased from 80-90% on average to nearly 100% after several months of testing.