I organized the marketing strategy for one main show between 2007-2014. Over the years, the strategy developed and in 2014 consisted of a large slide show, flyers about our programs, samples and an informational booklet. Each year, the trade show was progressively more successful: more qualified leads and accounts gained after attending.
2014 Trade Show Materials:
This year I did a total re-design for the materials and tried to come up with some marketing materials that will be handy to have at the show, such as the competitor comparison chart and half page flyers that don’t take a lot of room in luggage.