Amy Trueblood Resume

(pdf format)

Career Focus

I am a marketing professional with social media, advertising and website management experience looking for a position that will challenge my analytic skills and elicit creativity.

Experience Summary

  • Drive eCommerce sales and capabilities with digital marketing, CX, social media, planning and analytics.
  • Create content to tell a brand story, inspire consumer confidence and boost digital sales.
  • Lead center of excellence initiatives for all eCommerce, shopper marketing and digital platforms.
  • Partner with omni-channel customers to develop experimental digital advertising.
  • Drive organic growth via SEO strategy, A/B testing, digital shelf optimization per unique customer needs.
  • Project management and organization using automation and workflow tools.

Professional Experience

Digital Marketing & eCommerce Manager at B&G Foods, Inc., January 2020-present

  • Develop/Execute 3 year omni-channel eCommerce strategy
  • Manage content creation, storage, syndication and optimization for all customers, 50+ brands
  • Develop digital advertising strategy across all strategic customers
  • Manage/Maintain 40+ brand websites
  • Develop/Execute SEO strategy for brand websites
  • Project manager for multiple lift and shift website initiatives

Marketing Specialist at Clabber Girl Corporation, December 2014-January 2020

  • Manage, write copy and maintain multiple websites
  • Lead on two website re-design and re-structure projects
  • Develop/Execute SEO strategy
  • Establish eCommerce platform on brand website and Amazon
  • Develop social media strategy and voice
  • Project manager for multiple lift and shift website initiatives
  • Advise on industry panels and conduct webinars via FCCLA/HBA

Sales & Marketing Manager at Awards Network, May 2007-December 2014

  • Develop B2B marketing and branding strategy
  • Develop/Execute SEO strategy
  • Analyze current client programs and develop strategy to increase revenue
  • Manage, write copy and maintain the company website
  • Manage all digital advertising campaigns
  • Project manager for two website lift and shift projects
  • Sharepoint administrator/center of excellence coordinator
  • Advise on industry panels and conduct webinars via SHRM/


B.S., Double Major in Business Management and Law and Commerce, Purdue University, 2007

Digital Platforms

Amazon Seller/Vendor Central, WMG, RetailLink, 84.51, Stratum, Elevaate, Instacart, Shipt, Syndigo, Kwikee, 1WS, Salesforce

Adobe Software Creative Suite, WordPress, AWS, Certified Google Analytics Power User, Nielsen, Numerator